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Osteopathy Australia 27
Making the effort to be an attractive place to
work has benefits for staff and your bottom line.
op performing and employer of choice surveys are not a new HR
fad. The 2010/2011 Dream Employers survey identified the 20
most sought-after employers during that time. These are the likes
of Google, self-employment, Virgin Group (Richard Branson),
Qantas, Apple, Microsoft and OMD.
More recently in 2014, Aon-Hewitt released its list of the Best
Employers in Australia and New Zealand. The Business Review Weekly
magazine (BRW) also publishes their annual Best Places to Work list.
The BRW list includes the best 50 employers of less than 100 employees
and the best employer of more than 100 employees. Topping the 2014
list for employers of fewer than 100 employees was The Physio Co
(TPC), a small privately owned physiotherapy business.
WHAT MAKES TPC REMARKABLE?
TPC was founded by Physiotherapist Tristan White in 2014 after he
identified a need to provide physiotherapy services to aged-care residents.
Every year since 2009 TPC has been recognised as one of Australia’s best
businesses to work for. White attributes TPC’s reputation as an employer
of choice to the company’s four core values – respect, high work
standards, continual improvement and being proactive. Other elements
of TPC’s culture also contribute to this status, such as a daily Culture is
Everything blog and monthly Most Valuable Person awards, given publicly
to employees who practice the company’s four core values.
WHAT MAKES A WORKPLACE DESIRABLE?
There are a number of qualities that the above employers share that
make them an attractive place to work. They are:
• Committed to keeping staff motivated – For employees to be
engaged, even the CEO of an organisation must be dedicated to
ensuring all employees are happy, healthy and well treated.
• Employees have clear performance goals and
expectations – This quality does not just refer to processes that are
initiated if an employee was to underperform. It refers to employees
being aware of what outstanding performance looks like and how it
contributes to the overall success of your organisation.
• Committed to the ongoing professional development of
employees – This means there are opportunities for employees to
increase their skills and experience. Giving employees work they find
challenging is one way of increasing their skills and experience.
For further information on any of the information in this
article or other HR inquiries please contact the Osteopathy
Australia HR Hotline on 1300 143 602 between 8:30am and
5:30pm AEST Monday to Friday, or email your enquiry to
firstname.lastname@example.org. Alternatively, members can
access the HR online resource library from www.osteopathy.
org.au under ‘HR Plus’ after login to the member’s area.
“YOU CAN USE SOME OF
THE IDEAS PRESENTED
IN THIS ARTICLE TO HELP
PROMOTE CHANGES IN YOUR
WORKPLACE FOR THE BETTER.”
• Performance is recognised and appropriately rewarded
This point relates to employee wages being attractive as well as
recognising and rewarding staff for exceeding their performance
expectations. What an individual finds rewarding differs, so your
employees need to be rewarded based on what they find rewarding.
• Credible – This means you should adopt the same values and
behaviours you expect from your employees. It also means you are
accountable in that you keep your promises. If your description of a role
prior to an employee commencing employment does not reflect the
actual job, the employee is more likely to become dissatisfied and leave.
• Value having a healthy work-life balance – This extends to
initiatives that allow employees to manage their work and personal
time so that one is not encroaching on the other. The 2011 Dream
Employers survey listed excellent work-life balance as the primary
motive for commitment to their employer for 46 per cent of
employees of companies with a high retention rate.
• Camaraderie among the workforce is excellent – Workplaces
where there is a lot of conflict tend to be stressful, while workplaces
where work relationships are strictly utilitarian tend to be boring.
In both cases, the result is usually the same; turn-over is higher.
This list is not a prescription for the perfect workplace. Some things may
not be feasible in your workplace. However, you can use some of the
ideas to help promote changes in your workplace for the better.
Being an employer of choice shouldn’t be an exercise in gaining
notoriety on a ‘best employer’ list, (although an organisation’s
reputation can also be an attractive quality to potential employees).
For employees, the benefits of working in an ideal workplace are that
they will find their jobs enjoyable and rewarding and will look forward
to coming to work each day. Results from these surveys show that
employees of businesses rated as being attractive are much more
engaged and committed to the success of their organisation than those
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