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Osteopathy Australia 21
This year we celebrated Osteopathy Awareness Week on 19-25 April.
However, promotion of our industry is a year-round responsibility.
or several years we have celebrated
the osteopathy profession in Australia
through Osteopathy Awareness
Week (OAW). While it remains one
of the smallest of the 14 health professions
registered under the national scheme, the
profession has increased from about 300
osteopaths 10 years ago to now reaching
almost 2000 registered osteopaths practising
across Australia. The profession has grown
at a significant rate in the past few years in
line with an increasing number of people
experiencing back problems, arthritis and
other musculoskeletal conditions.
We can be proud to say that enrolments
in osteopathy university courses continue to
rise, as does the interest from international
osteopaths looking to join the Australian
industry. About 75 per cent of the profession
is just in Victoria and New South Wales, and
although there are about 140 osteopaths
in Queensland, the rest of the states have
less than 50 osteopaths, so there’s huge
potential for the growth and expansion
of the profession. Ninety-eight per cent
of osteopaths will work in private practice
and we are seeing an increasing trend
of osteopaths also working in corporate
ergonomics, a few in aged care or corporate
health, but the vast majority are working in
private practice either in multidisciplinary allied
health clinics or osteopathy-specific clinics.
However, despite this ongoing growth,
we are still one of the smaller professions in
Australia’s overall health landscape. For this
reason, Osteopathy Australia is devoted to
promoting the benefits osteopathy’s
whole-of-body approach delivers to individuals
with a range of health concerns.
To assist our members to better
communicate these benefits during OAW
and throughout the year, we have developed
a member kit that contains a number of
promotional and educational resources. These
include: press releases to use when
communicating with the media on various
topics, instructional fact sheets that can be
used to learn new communication skills, posters
that can be used in your clinic, infographics to
use on social media and websites, and audio
podcasts on back pain, headaches and sports
injuries to use on social media or within your
clinic. Podcasts are the new tool we will be
using in promotion this year and we will keep
recording them on a monthly basis.
While it’s fantastic to be able to devote a
whole week to the promotion of our industry,
educating the public and other health
professionals about the important role our
profession plays is a year-round responsibility.
We encourage all osteopaths to utilise these
tools wherever they can. Not only for the
benefit of the overall profession, but for their
own success as a practitioner.
In light of the recent
Week, here’s a useful fact
sheet on Osteopathy and Sports Injuries.
It’s Osteopathy Awareness
Week! @SCrawf9 chats with
Dr Clare Gordon about how
osteopathy can benefit your health.
Common AFL injuries and
how an osteopath can assist
you this season. #OAW2015
#Osteopaths treat more
than you think! Including
the #1 source of #backpain
in Australia. #OAW2015
#Osteopathy proven to be
more cost effective than
other manual therapies
#ACC #Injury #OAW2015 #NZ
CENTRE – NORTHERN
As it's Osteopathy
Awareness Week, we thought we'd
clarify an important topic "What is
OSTEO & CO shared Crawf's
Healthy Playground's video.
Week – fellow Osteopath
about Osteopathy & what osteopaths
do. How funny! #OAW2015
LOW BACK PAIN IS RANKED 1ST,
compared to SIXTH IN THE WORLD.
NECK PAIN IS RANKED 10TH
compared to 21ST IN THE WORLD.
OSTEOARTHRITIS IS RANKED 23RD
compared to 38TH IN THE WORLD.
19-26 APRIL 2015
1 IN 7 HAVE BACK PROBLEMS.
That’s 3 MILLION PEOPLE.
28% HAVE ARTHRITIS
and other musculoskeletal
conditions. That’s around
6.1 MILLION PEOPLE.
$5.7 BILLION was SPENT
ON ARTHRITIS and other
500K PEOPLE WERE
as a result of an injury.
2/06/2015 3:27 pm
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